with creative work, ‘nice’ is not enough. nice is easy. nice is safe. nice is ‘hmm, but better’.
nice doesn’t cut clutter. nice doesn’t make you lean in. nice doesn’t pop.
nice is when art dies and content takes over.
but
nice does the job. so, it’s easy to ship nice. i’ve said ok to nice a million times. because it was efficient. ah, efficient! nice’s elder cousin.
when you settle with nice, you never see great. you never sit in the sands of time. you never live in culture.
because nice is just that.
NICE.